For a long time, Australian snack lovers loved Tyrrells Chips. But now, they are unexpectedly gone from the shelves of Coles, Woolworths, and IGA, leaving many fans shocked and angry.
This blog talks about how Tyrrells Chips quietly vanished from major stores, the brand’s journey in Australia, the company’s reasons for this, and how customers are reacting to the news.
A quiet vanishing – No warning, no permission, just gone
You’re not the sole person that couldn’t find your favourite Tyrrells Chips on the final trip to the store.
- Coles and Woolworths have taken Tyrrells Chips off their shelves without telling anyone.
- Reddit users were some of the first to notice that the product was missing from store shelves.
- The news got a lot of people discussing online, especially on Reddit’s “Australia” thread.
A post that was angry said:
“Without any warning or clearance tags, they were gone from their shelves.” Didn’t even get a chance to stock up.
Tyrrells seemed to have quietly vanished, unlike other product removals that come with a clearance sale or a heads-up on social media.
No recall of the product, just business choices
Just to make things clear, this isn’t about a product recall.
- Several sources say that the removal had nothing to do with safety or production issues.
- The only reasons Tyrrells Chips stopped being made were business and retail ones.
Snackbrands Australia, which owns the Tyrrells brand in Australia, made the decision since fewer people were buying them.
The company said, “Not enough demand.”
Snackbrands Australia made a statement about why they made the choice:
“We sadly had to take the Tyrrells brand off the market because not enough people wanted it.”
The company said that the decision also took into account the needs of customers and the priorities of retail partners.
In short, there weren’t enough sales to make it useful it for big supermarkets to have the space.
People were furious, devastated, and unhappy.
Not surprisingly, loyal customers didn’t like the choice.
Some of the most passionate replies on Reddit were:
- “What? OUTRAGE! The chips I bought were the only ones.
- “These are the best chips, and I’m so sad.”
- “Wow, that’s really sad.” They were the best chips that were available.
- “Not acceptable at all.” These are the only chips that taste good.
It’s clear that Tyrrells wasn’t just another snack; it was a fan favourite.
What made Tyrrells Chips so well-liked?
Tyrrells was more than just a chip. It became known for its good taste, clear labelling, and high quality.
Fans loved Tyrrells Chips for these main reasons:
- Using potatoes grown in Australia to make it.
- No fake sales or discounts that aren’t real.
- A 165g bag costs $3.80, which is a fair price.
- Had a consistent taste and texture, and felt like it was made by hand.
A user put it best:
“Price does what it says, with no fake offers or stupid price hikes.”
For a lot of people, the product was the perfect mix of quality and price, which becomes harder to find in stores these days.
Tyrrells’ trip to Australia
In 2002, Tyrrells started on a farm in Herefordshire, England. The brand became well-known for making hand-cooked chips with strong flavours.
Timeline of Tyrrells in Australia:
- Tyrrells Chips started coming to Australia in 2012–2013.
- Got a big deal to distribute with Coles.
- Bought Yarra Valley Snack Foods and built its first factory outside of Australia in Victoria.
- Spent $6 million on importing equipment and building up local skills.
- It even got government grants to help it grow.
The chips were made with potatoes grown in Australia, that kept the Aussie version true to the brand’s British roots while using local ingredients.
It’s not over; it’s just a change in strategy.
You won’t find Tyrrells at Coles or Woollies anymore, but that doesn’t mean they’re gone for good.
We know this:
- The factory in Victoria is still making things.
- Now, instead of the Australian retail market, the brand will focus on the Asia-Pacific markets.
- For now, Harris Farm Markets will still have Tyrrells, so fans can still get a bag or two while they last.
Snackbrands has also told its loyal customers to try other snacks that are part of its brand.
Snackbrands’ suggested alternatives
Snackbrands Australia suggested trying its Kettle and Natural Chip Company brands to make the news less bad.
- It’s not clear if either of them will be able to fill the gap left by Tyrrells, even though they both have their own loyal fans.
- A lot of fans say that no other chip can match Tyrrells’ real, crunchy texture and gourmet taste.
It’s not clear if other possibilities will make former Tyrrells fans happy.
Is this a sign of a bigger trend?
The loss of Tyrrells makes us think about what makes a snack brand successful in today’s market.
Snack brands have a lot of problems,
- Like how difficult it is to get shelf space in supermarkets.
- Changing consumer habits could mean that older products are ignored in favour of newer, trendier ones.
- People are getting more sensitive to price, especially because of rising costs of living.
Even if a brand has a loyal fan base, it can quickly disappear if it doesn’t stand out or get support from retailers.
Will Tyrrells come back to stores in Australia?
At this point, it doesn’t look like a comeback is going to happen.
- Snackbrands has not said anything about Tyrrells coming back to Coles or Woolworths.
- Instead, it looks like the focus is on meeting the needs of international markets.
But with strong brand loyalty and angry customers, anything is possible.
If there is enough demand, a well-timed revival or a limited-edition release through independent stores could still happen.
Last words – People will miss Tyrrells
Many snack lovers are sad that Tyrrells are no longer available in Australian supermarkets.
Tyrrells had something for everyone, whether you liked their cheddar and chive, sea salt and vinegar, or the classic lightly salted.
For now, all that’s left is the memory of those crispy, hand-cooked Aussie chips and the hope that they’ll come back quietly, just like they went away.
Where to get Tyrrells now
If you really want one more bag, here are some places in Australia where you might find Tyrrells:
- Choose Harris Farm Markets
- Wholesalers provide goods to independent grocery stores.
- Online grocery stores (if they have any left)
But hurry up; once they’re gone, they might be gone for good.
Note: You’re not alone if you’re one of the many fans who are sad about Tyrrells’ death. Sometimes the best things go absent without noise.
